December, 2017

NO LIMITS

When creating a concept for a certain company or brand, it is good to ‘get to know each other’ first. You can draw a conclusion by looking at what goes well and what has the potential for improvement. In addition, the opportunities and threats outside the company also play a major role. By combining these four elements, a proposal for a plan or even multiple plans can be made...

March, 2017

CONSCIOUS

The world around us is increasingly becoming conscious. In the last few years, sustainability has become a huge trend, which continues to grow. The production of sustainable, environmentally friendly and ethical products plays an important role in this. Also in the fashion industry...

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April. 2018

BENEATH HER SKIN

The concept designed for department store Hudson's Bay called Beneath her skin, A strong woman refers to the prejudices concerning women. In the year where feminism has been lifted to a higher level, among other things through the #MeToo scandal and the rise against Donald Trump, the power of women is central. Women are still treated differently from men, also in work-related areas. Men not only earn more, they are also hired for more (important) positions...

March, 2017

INSECURITIES

Being insecure is something that has become quite normal nowadays. Lots of people - especially youth - is busy with comparing themselves with others through social media. Therefore, their self-image can be affected negative...

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