March, 2017


Trend analyse - Illustrations

The world around us is increasingly becoming conscious. In the last few years, sustainability has become a huge trend which continues to grow. The production of sustainable, environmentally friendly and ethical products plays an important role in this. Also in the fashion industry.


Large fashion chains such as H&M want to ensure that customers are proud of what they wear and that their employees are proud of where they work. H&M takes care of that by encouraging customers to deal with clothes in a sustainable way.


By means of their H&M Conscious line, they want to show the world that responsible clothing can also be beautiful, comfortable and affordable.